TOMO—meaning "friend" in Japanese—called for a brand identity that felt warm, fun, and unmistakably hip. I developed a complete visual system from the ground up, starting with the name and extending across every touchpoint. The result includes a suite of loose watercolor illustrations, moody photography, clean business cards, and designs for social media. Every element was built to feel approachable yet bold, playful yet refined—a brand that invites you in and makes you want to stay.

The strategy for Sense required a brand identity that balanced clinical efficacy with sensory calm. I designed a complete branding package, developing the core identity and applying it to minimalist product packaging and serene high-impact advertisements. This cohesive visual system was built to command attention through restraint—standing out on shelves while driving deep engagement across digital and print.

To build a powerful and trustworthy presence for a fitness supplement company, the strategy required a brand identity that communicated efficacy, quality, and modern appeal to a discerning audience. I designed a complete branding package, developing the core identity and applying it to dynamic product packaging and high-impact advertisements. This cohesive visual system was designed to stand out on shelves and drive engagement across digital and print media.

To establish a distinctive and aspirational brand for a contemporary cafe, this project encompassed end-to-end development from conceptualization to execution. I developed the entire brand identity, including naming, logo design, and a comprehensive visual system to justify a premium market position. This system was applied across signature products like custom coffee cups, packaging, and in-store collateral. Every element was crafted to deliver a cohesive, elevated customer experience that reinforces the brand's premium ethos.

I designed cohesive suites for celebratory travel events, including destination weddings, bachelorette weekends, and milestone birthdays, to create elegant, destination-inspired assets customizable for global destinations from New York City to Dubai. This involved developing full suites of invitations, apparel, and accessories. Each design was tailored to capture the unique atmosphere of its setting while maintaining a luxurious, modern, and shareable aesthetic across all touchpoints.

Designed and developed thisisnotmeideas.com, an affiliate-focused e-commerce website with an integrated blog to create a seamless user journey from content to purchase. To drive traffic and engagement, I executed a multi-platform content strategy, designing promotional ads for blog articles and creating native video content optimised for TikTok, Pinterest, and Instagram. This holistic approach effectively monetised audience interest and maximised affiliate revenue streams.

I strategically launched and managed a scalable store on the Zazzle POD platform, overseeing the full business lifecycle from initial setup and brand positioning to ongoing operations. My approach featured a dual-pronged strategy: designing a comprehensive product catalogue while simultaneously driving growth through targeted social media marketing. This integrated method built visibility and systematically increased sales traction.

I developed a complete visual identity and collateral suite for a real estate company to create a professional, trustworthy brand that would stand out in a competitive market. Beginning with a modern logo as the cornerstone, I extended the brand across a range of essential marketing materials, including a detailed sales brochure and promotional items. This cohesive system ensured an impactful presence to attract both buyers and sellers.