TOMO

TOMO—meaning "friend" in Japanese—called for a brand identity that felt warm, fun, and unmistakably hip. I developed a complete visual system from the ground up, starting with the name and extending across every touchpoint. The result includes a suite of loose watercolor illustrations, moody photography, clean business cards, and designs for social media. Every element was built to feel approachable yet bold, playful yet refined—a brand that invites you in and makes you want to stay.