Citrus Spark

To establish a distinctive and aspirational brand for a contemporary cafe, this project encompassed end-to-end development from conceptualization to execution. I developed the entire brand identity—including naming, logo design, and a comprehensive visual system—to justify a premium market position. This system was applied across signature products like custom coffee cups, packaging, and in-store collateral. Every element was crafted to deliver a cohesive, elevated customer experience that reinforces the brand's premium ethos.